About Us

We are a fitness apparel  company that inspires women to be both fit & feminine. We want to show the world that women can be physically & mentally strong and still look & feel beautiful!
Our clothing is made to be comfortable for workouts and stylish for busy women who live a healthy lifestyle.
Our designer, Kelsey Biddiscombe is a fitness & health advocate who prides herself on motivating others to live a healthy lifestyle. She has many years of experience in the fitness industry from competing in fitness & bikini modelling to personal training. Our brand's title originates from her nickname "Iddy  Biddy". Just like her, our brand supports women to be small, but mighty!